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Innovation Marketing Manager
25000-40000元 上海 应届毕业生 本科
  • 全勤奖
  • 节日福利
  • 不加班
  • 周末双休
百威投资(中国)有限公司 2025-02-05 14:14:01 940人关注
职位描述
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Accountabilities: 1.Understand consumer in depth to be able to identify key pain points, tensions that be addressed by the brands. 2.Come up with key jobs to be done for local brands and packaging innovation by having a thorough understanding of the brands and consumers. 3.Lead key innovation projects for local brands in ABI China market working together with technical development team, and brand team to realize innovation on market. Ensure launch, post-tracking to validate if the innovation meets the objectives of launch. 4.Be responsible for innovation volume with cooperating with trade marketing and sales team. 5.Ability to inspire the company to be ahead of the curve and anticipate trends. 6.Work closely with sales teams in the regions to understand their needs and build solutions addressing them. Qualification: 1.7 working experience,Bachelor degree or above. 2.Innovation / marketing experience in FMCG – mandatory. 3.Trade marketing / field sales experience in FMCG is a plus. 4.Good communication skills and influence ability. 5.Good leadership, ability to work and manage multiple stakeholders. 6.Ability to understand the consumer problems and growth opportunities. 7.Being creative and disruptive – bringing new approaches to innovation. 8.Proactive mindset, always trying to constantly improve. 9.Good presentation skills. 10.Project Management/Agile Mindset. Equal Opportunity Employer Budweiser China is an equal opportunity employer that is committed to workplace diversity and non-discrimination. Budweiser China strives to create an inclusive work environment that is free from discrimination and harassment and that values the differences of our employees, shareholders, and consumers. Specifically, we prohibits discrimination or harassment against any applicant, employee, vendor, contractor, customer, or client on the basis of, race, color, national origin, sex, sexual orientation, gender identity or expression, religion, age, marital status, pregnancy, disability or military/veteran status, or any other basis prohibited by law.
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工作地点
地址:上海黄浦区上海-黄浦区上海来福士广场26楼
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